Highlights / Case Study
from Identity to CRO
A whole new experience: rebranding, identity, user journey, UI, development, SAP integration and performance management for one of the oldest and beloved medical eCommerce.
Everything starts with a creative thinking session. Brand archetypes, brand values, key differentiating factors, visual directions and tone of voice are then translated into a recognizable, one-of-a-kind, identity system.
Users and prospect interviews lead the path towards new user stories and journeys. Flows and excels lead the path towards functional and technical analysis and system integration.
Product Category shooting: we love to find new ways to tell the same old story.
Nowadays, the mobile experience is important even in a B2B application: we designed and developed a seamless, custom shopping experience based on WooCommerce: consistent, easy and safe for the customer.